NGCX 2022 Blog

The Netflix Effect: How Netflix's Commitment to Extreme Personalization Is Impacting Customer Expectations

Personalization is Netflix’s secret sauce for earning a high rate of customer loyalty and long-term success.

American Express Puts the Work/Life Balance of Its Customers Front and Center

Maintaining a healthy work/life balance is an important part of general well-being, and people today are living ever more blurred lives. American Express wanted a way to show that it understands these two aspects of their customers' life experiences with its new campaign.

Here's How Airbnb and Pixar Use Storytelling to Bring Great Experiences to Travelers

The ability to weave a story to connect and engage with your customers can strengthen relationships which can then last a lifetime. Pushing the power of storytelling to new heights, Airbnb is teaming up with veteran animation studio Pixar to create amazing customer experiences.

Mercedes-Benz Replaces Owner's Manual with AR App, Introduces Dealership AR and VR Apps in Germany

Mercedes-Benz wants its customers to feel excited about every aspect of owning one of its cars - even the boring parts. The result is Ask Mercedes - a new augmented reality (AR) application that allows customers to explore all the features of their new Mercedes-Benz in an intuitive and interactive way.

Overstock Is Turning to Machine Learning to Personalize the Path to Purchase for Individual Shoppers

Though personalization has been an important facet of Overstock.com for many years, what started as a journey to offer individual shoppers more accurate product recommendations has now turned into a mission to tailor all content - from page layouts to emails - to each visitor's individual interests.

With 15 Ways to Order a Pizza, Domino's Delivers on Its 3 Pillars of Customer Satisfaction - Convenience, Engagement, and Recognition

When ordering a pizza, customers want it fast and they want it hot. This means that every second counts when it comes to ordering and delivery. But Domino's knows its customers are expecting their pies to be delivered even hotter and even faster as each year ticks by - and that means technology has a key role to play.

Here's How NatureBox is Taking a Bite out of its Fix Response Time to Improve the Experience for its Hungry Customers

NatureBox's success has led to a huge increase in the number of people wanting to get in touch with the brand, leading to new challenges for its customer service team.

Here's How Lowe's is Using IoT and VR Technology to Make Next Generation Customer Experience an Actual Reality

Lowe's Innovation Labs is at it again with SmartSpot showrooms & Holoroom How-To, the latest innovations for their customer experience pledge.

Here's How MeUndies' Made Underwear Fun with an Inclusive Customer Experience Strategy

MeUndies has managed to take something very ordinary - shopping for underwear - and transform it into an extraordinary customer experience.

Here's How Marriott International is Going to Beta the Competition When It Comes to Customer Experience

Marriott has a customer experience innovation in "beta" and it's all about testing and measuring results in real time.

Here's How Carnival Corporation & PLC is Delivering a Medal Winning Customer Experience

Carnival has incorporated an IoT device to ensure the best cx experience.

Here's How Target is Hitting the Bullseye with its Next Gen Store Design

Target is pouring just as much passion and innovation into its brick and mortar locations to help craft next generation customer experiences in-store.

CX Best Practices & Current Trends With Annette Franz

we caught up with Annette Franz to discuss current trends in customer experience and how these trends are affecting businesses today.

CX Trends & Best Practices With Jenna Dorman

We caught up with Jenna Dorman to discuss the current customer experience landscape.

C-Suite Meets CX: How Experience Strategy Reaches the Top Levels of B2C Organizations

While most organizations identify customer experience (CX) as a top priority, some have not developed methods to successfully organize around the concept. Now, they are assigning CX execution with the right departments and internal teams, but not without prioritizing CX strategy oversight at the highest levels of the organization.

Here's How Delta Is Reinventing the International Main Cabin Experience with Welcome Cocktails, Hot Towel Service, and Bistro-Style Dining

From welcome cocktail to bistro-style dining, Delta's new service offers top-notch premium flight experience for economy fliers.

Here's How Cleveland Clinic Is Transforming Empathy Communication

Healthcare brand Cleveland Clinic is working to transform patient experience through empathic communication to ease the frustrations of patients.

Here's How Nike Is Turning Data into Unrivaled Customer Experiences

Data analytics and technology enables Nike to tailor personalized digital and in-store experience for their valued customers.

Here's How Wendy's Is Driving Customer Experience Through Digital

Wendy's leverages digital technology to offer superior speed and convenience to operations in response to its burgeoning digital sales.

Here's How the Finance Industry Is Delivering Customer Experience

Customer experience will be a key differentiator in the financial industry going forward, especially with the upturn in communication expected post Brexit.

Could Customer Experience Be a Panacea for Healthcare?

Healthcare providers can offer exceptional patient experience by approaching experience the way retails do to make the process of visits simple and unobtrusive.

Customer Experience in the Travel Industry: Beyond Fresh Towels

Learn how robots, VR/AR, and smart room technology can be employed to bring futuristic, exemplary experience to travelers.

Customer Experience: The New Competitive Element in B2B

Stay ahead of B2B competitions by providing customers with personalized support and encouraging repeat business through data-driven strategies used by B2C.

Customer Experience in Retail - A Match Made in Heaven

Smart shelving, Bluetooth beacons, and augmented reality technology has transformed retail shopping experience for next-generation customers and clientele.