NGCX 2020

March 23 - 25, 2020

Hyatt Regency Indian Wells, CA

CX Blog

At NGCX, we love giving away plenty of free content, so you can always keep up with the latest developments in customer experience. Below we have a few of our most popular articles.

CX Research Briefs

C-Suite Meets CX: How Experience Strategy Reaches the Top Levels of B2C Organizations

While most organizations identify customer experience (CX) as a top priority, some have not developed methods to successfully organize around the concept. Now, they are assigning CX execution with the right departments and internal teams, but not without prioritizing CX strategy oversight at the highest levels of the organization.

CX Blog Posts

American Express Puts the Work/Life Balance of Customers Front and Center

Maintaining a healthy work/life balance is an important part of general well-being, and people today are living ever more blurred lives. American Express wanted a way to show that it understands these two aspects of their customers' life experiences with its new campaign.

How Airbnb and Pixar Use Storytelling to Bring Great Experiences to Travelers

The ability to weave a story to connect and engage with your customers can strengthen relationships which can then last a lifetime. Pushing the power of storytelling to new heights, Airbnb is teaming up with veteran animation studio Pixar to create amazing customer experiences.

Ask Mercedes: Introducing Dealership AR and VR Apps in Germany

Mercedes-Benz wants its customers to feel excited about every aspect of owning one of its cars - even the boring parts. The result is Ask Mercedes - a new augmented reality (AR) application that allows customers to explore all the features of their new Mercedes-Benz in an intuitive and interactive way.

Overstock Is Turning to Machine Learning to Personalize Shoppers' Journey

Though personalization has been an important facet of for many years, what started as a journey to offer individual shoppers more accurate product recommendations has now turned into a mission to tailor all content - from page layouts to emails - to each visitor's individual interests.

How Domino's is Driving Customer Satisfaction with 15 Ways to Order a Pizza

When ordering a pizza, customers want it fast and they want it hot. This means that every second counts when it comes to ordering and delivery. But Domino's knows its customers are expecting their pies to be delivered even hotter and even faster as each year ticks by - and that means technology has a key role to play.

Millennials as Customers: The 2018 NGCX Benchmark Report

NGCX surveyed 100 leading CX & UX executives on the effectiveness of their strategies, their levels of preparedness, and the technologies that they feel will have the greatest role to play in the near future. Discover how brands are tailoring their customer experiences to remain competitive with Millennials.

How NatureBox is Taking a Bite out of its Fix Response Time to Improve the Experience for its Hungry Customers

NatureBox's success has led to a huge increase in the number of people wanting to get in touch with the brand, leading to new challenges for its customer service team.

How Lowe's is Using IoT and VR Technology to Make Next Gen CX an Actual Reality

Lowe's Innovation Labs is at it again with SmartSpot showrooms & Holoroom How-To, the latest innovations for their customer experience pledge.

The Secret to MeUndies Customer Experience Strategy

MeUndies has managed to take something very ordinary - shopping for underwear - and transform it into an extraordinary customer experience.

Marriott's Customer Experience "Beta"

Marriott has a customer experience innovation in "beta" and it's all about testing and measuring results in real time.

How Carnival Corporation & PLC is Delivering a Medal Winning Customer Experience

Carnival has incorporated an IoT device to ensure the best cx experience.

Here's How Target is Hitting the Bullseye with its Next Gen Store Design

Target is pouring just as much passion and innovation into its brick and mortar locations to help craft next generation customer experiences in-store.

CX Best Practices & Current Trends With Annette Franz, VP of Client Experience at Compellon

we caught up with Annette Franz to discuss current trends in customer experience and how these trends are affecting businesses today.

CX Landscape & Trends With Jenna Dorman, VP Business Development at Vision Critical

We caught up with Jenna Dorman to discuss the current customer experience landscape.