An effective CX strategy takes up a lot of resources, such as technology investments and talent. And sometimes those resources can be scarce. How do you best allocate those resources to projects in your pipeline? Join this panel to hear how this group of top cx strategists is mapping out their projects based on customer need and organizational resources. Panelists will discuss the following:
•What are we in charge of as a CX team?
oWhat projects are on our roadmap that we need to prioritize?
oWhat metrics are we accountable for?
oHow are we motivating our teams to make sure they understand the projects that have the most significance?
•When we say resources for CX projects, what are we talking about?
oWhat could potentially be at your disposal?
oHow would you use these resources?
•How can you make the business case for these resources, especially when CX projects might not necessarily have immediate ROI?
oWhat are some lessons learned in this arena? Or success stories?
•If you are having a hard time making the business case, what is the cultural transformation that you need to go through in order to make stakeholders across the business understand why you need these resources?
oWhere does this change start?