Audelia Boker

Global VP Marketing
Glassbox

Equally at home with storytelling as with crunching analytical data, Audelia’s international background and leadership abilities have recently brought her back to Europe, where she grew up. Her most recent role was in London, where she headed Demand Generation for EMEA at NICE Systems, managing inside sales teams as well as the Enterprise integrated off-line and online marketing strategy and execution for the company across Europe.

Before this, Audelia ran a team of marketing managers and had global responsibility over the Real-Time Solutions product marketing activities, significantly contributing to the success of the fastest growing business within NICE’s Enterprise portfolio.

Audelia holds an MBA from ESCP Europe where she studied in Paris, France, majoring in Strategy and Marketing.

Check out the incredible speaker line-up to see who will be joining Audelia.

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Day One: Using Customer Insights to Streamline Experiences

Tuesday, March 24th, 2020

11:35 AM Keynote: The Importance of Customer Centricity in Building A Roadmap to Digital Transformation

Who is your customer? What would you say to them if given the chance? While there are many enterprise organizations that follow the basic principles of customer engagement from a technological and technical perspective, many fail to incorporate marketing measurements of success for a homogeneous digital experience plan. Join us to understand how to successfully launch a customer centric program, how it works, how to measure success and the role that technology plays into it. In this session we'll highlight best practices of a customer centric program from a billion dollar enterprise, as well as demonstrate how customer centricity and customer journeys impact digital transformation.