Day One: Using Customer Insights to Streamline Experiences
Monday, August 17th, 2020
11:40 AM Keynote: The Importance of Customer Centricity in Building A Roadmap to Digital Transformation
Who is your customer? What would you say to them if given the chance? While there are many enterprise organizations that follow the basic principles of customer engagement from a technological and technical perspective, many fail to incorporate marketing measurements of success for a homogeneous digital experience plan. Join us to understand how to successfully launch a customer centric program, how it works, how to measure success and the role that technology plays into it. In this session we'll highlight best practices of a customer centric program from a billion dollar enterprise, as well as demonstrate how customer centricity and customer journeys impact digital transformation.