For more than 15 years Cecelia has been a top-performing customer insights professional; amassing a broad scope of knowledge across segmentation, marketing research, customer experience, and text analytics. Currently serving as the director of AARP’s voice of the consumer (VOC) program, Cecelia oversees daily and strategic operations for a multi-channel VOC program. The program is responsible for delivering enterprise-wide consumer understanding on the 50+ and identifying customer experience improvement opportunities for the organization. Prior to AARP, she spent 10 years in Marketing Research at USA TODAY and USATODAY.com.
Cecelia holds an MBA in Marketing from the George Washington University, D.C. and a BA in Communications/Journalism from the American University, D.C.
Check out the incredible speaker line-up to see who will be joining Cecelia.
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