Heidi Munc is a user experience specialist, digital designer and creative problem solver. Over the past 20 years, Heidi has worked as a traditional graphic designer, creative director and digital design director. She now leads a team of 70+ user experience professionals at Nationwide.
As AVP of User Experience, Heidi has assembled and led cross-functional teams that align business goals with user goals and deliver great user experiences. Heidi and her team are accountable for user experience research, strategy and creative for websites and software applications used by consumers, agents, advisors, call center representatives and other internal associates across the Nationwide Enterprise.

In her spare time, Heidi enjoys spending time with her husband and two children. She also enjoys designing/making/building everything from parade floats, to elaborate costumes, to giant stuffed animals.