Its one thing to do a few projects every couple of months,
like mapping the customer journey or doing company wide
design thinking training. It’s quite another thing to put a
long lasting human centered design strategy in place that
completes projects often and has a continued focus on
revisiting projects that have already been done to see if they are still effective. Keeping up your momentum is the key to success when it comes to making your customer the center of your company, rather than just a buzzword.