March 27 - 29, 2019
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Rhonda BaslerDirector, Customer Engagement
Rhonda Basler leads the customer engagement segment at Hallmark Business Connections. An avid business trend watcher and strategic thinker, her customer advocacy expertise stems from over 15 years experience in data-driven brand marketing. Rhonda started her career working in both inbound and outbound customer service contact centers. As the business-to-business unit of Hallmark Cards, Inc., Hallmark Business Connections leverages more than 100 years of Hallmark heritage, creativity and innovation in the business arena to provide meaningful, memorable and measurable solutions that strengthen business relationships with employees and customers.
Prior to her role with Hallmark Business Connections, Rhonda worked with numerous agencies and companies ranging from small businesses to the Fortune 500, achieving measurable marketing results by applying the latest direct marketing innovations and strategic insight. Rhonda specializes in many areas of customer marketing including strategic planning, direct marketing, cross-channel marketing, customer care and data analysis.
Rhonda’s true passion in business is data-driven business solutions because it offers a combination of analysis, creative, strategies and focuses on results. Rhonda is also passionate about new technologies in direct marketing, and integrating offline and online marketing for the greatest return on investment.