About 95 percent of new products fail. The problem: outdated thinking about product positioning. But why even take the enormous risk of creating something new when the answer already sits on your shelf? What if merely transforming an existing product, with better-executed market positioning, and revitalized emphasis on the customer's needs was all that was necessary for a successful premiere in the marketplace?
In this inspiring talk, keynote speaker and Sprint SVP Robert Hackl will share how Sprint was able to take the ordinary and make it extraordinary from the seemingly obvious. You’ll learn:
•Why "customer first" is more than lip service.
•How to think differently about positioning your product.
•And the real steps anyone can take to transform an existing product into a "new" product.
It's time to redefine customer-centric unique value propositions. It's time for a practical positioning framework that gets results.