Day Three: Using What You Know About Your Customer to Foster Loyalty
Wednesday, August 19th, 2020
As consumers experience your product, what emotions are solicited and what stories will be told about your brand? Market competition demands institutions to strategically deliver consistent value to consumers and deliver experiences which will author authentic stories about your brand. These stories describe the relationship and trust with your organization and impacts future behaviors and decisions. In this session, participants will learn how to drive the value equation and design experiences that promote authentic stories and brand loyalty.