A seasoned Human-Centered Design and Strategy leader, Shel has spent the last 20 years creating successful physical and digital experiences for leading brands including The New York Times, The Financial Times, JC Penney, Nike and most recently the Ford Motor Company. She’s a curious explorer, always working the front edges of innovation, preferring to occupy spaces of huge potential with uncharted paths.
Shel is a leader in Ford’s experience design group— one she helped build from the ground up— envisioning future products and services that explore opportunities around autonomy, the future of work, urban mobility and more. Her work consistently puts people at the center, ushered in large scale cultural change and transformation.
As an educator, she’s created curriculum and teaches Masters students in generative design research and strategy. She’s also contributed to human-centered design education at Ford— collecting, iterating, and sharing methods and tools, participating in enterprise-wide course development, and creating opportunities for practical hands-on learning, directly impacting thousands of leaders and team members.
Shel believes that thinking and making go hand in hand —that one feeds the other in generative, iterative, and often unpredictable ways. Adapting to a world of high risk and ambiguity is no longer a choice and to be successful requires new tools and perspectives. Compassion and a sense of humor also help.
Shel typically speaks about co-creation, innovation, risk and change, and human-centered design.
Check out the incredible speaker line-up to see who will be joining Shel.
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