Trina Uzee

Executive Director of Creative and User Experience
Allstate

Trina Uzee is the Executive Creative Director and Design Director of the UX and Design Group at Allstate, mindfully leading the UXD practice. It is her personal purpose and passion to be an emissary of light in corporate America. As a UX/CX and digital trailblazer, she has led and coordinated multi-agency initiatives for some of the biggest brands and agencies in the world like GSD&M, Tribal DDB and Digitas. In addition to her day job, Trina is a Wellbeing Champion at Allstate, creating mindfulness and self-care programs. She also leads the meditation practice for all of Allstate. Her fresh perspectives and insight have led to invitations to serve on award show panels and speaking engagements at SXSW, SODA, SheSays Chicago, General Assembly, AIGA, Ladies That UX, Women in Wireless, The Big Design Conference, Capital One, Allstate and at numerous start-ups. Trina has always been driven to create and has worn many hats, including those of a jewelry designer, batik artist, entrepreneur, speaker, mentor, author and illustrator. Trina is also a lover of hot baths, yoga, meditation and crystals.

11:25 AM Case Study Remix: Lead With Love – 15 Ways Compassion Can Transform

There is a business case for kindness – attracting and retaining top talent, helping our customers fall in love with your company and building business by leading with love. Whether you are a manager of people or part of a team, you can both guide and begin with love, compassion and empathy for your team—and your beloved customers. When employees feel cared for and part of a work family, they are happier and more likely to stay and treat customers with warmth and compassion. I will show you how to create a work family based on loving-kindness, and watch your success and productivity skyrocket. You’ll learn how to build and amplify a culture that nurtures great work and truly cares about people – both employees and customers. You’ll also discover how to use intuition in hiring and create an ego-free environment that retains top talent and supports mindfulness practices, which increase innovation, creativity and happiness. Sounds like a no-brainer, but it is hard and you have to work at it. Learn how to make it a priority and a non-negotiable part of your culture. It can happen, and my team is a living example. I will even do a guided meditation as part of the talk. It is time to love what we do, how we do it and whom we do it with. Life is short. Work happy.

Check out the incredible speaker line-up to see who will be joining Trina.

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