NGCX 2020

March 23 - 25, 2020

Hyatt Regency Indian Wells, CA

Zack Hamilton, Senior Director, Customer Centric Initiatives, Experience at Aaron's

Zack Hamilton


Senior Director, Customer Centric Initiatives, Experience
Aaron's

Check out the incredible speaker line-up to see who will be joining Zack.

Download The Latest Agenda

Day Two: Converting to a Customer First Culture & Working Across Silos

Tuesday, March 24th, 2020


5:00 PM PANEL REMIX: Thinking Customer First, Not Channel First: Designing Customer Centric Digital Products

Today’s consumer interacts with you through more channels then ever, so it’s more important than ever to optimize every touch point that you have with them. In order to get more sales, have them open new accounts or take out loans, you need to make the experience they have with you seamless no matter the channel.  In this solutions focused group discussion, you’ll leave with specific takeaways to exceed the expectations of today’s connected consumer. Our panel will discuss:

• Using insights gleaned from UX programs to understand potential friction points on your mobile app or site
• Understanding what customers expect from your brand and how to translate that experience to mobile
• Iterating and continually testing your  mobile experience 
• Anticipating your customers’ needs and designing experiences around them
• Looking at everything from your homepage to checkout  
• Assessing tools you can use to help shape specific customer experiences that drive conversion